Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a element of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous proprietor American Motors Corporation (AMC).
Jeep’s existing solution selection consists solely of sport utility automobiles and off-road automobiles, but has also integrated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the Wagoneer is considered to have created. Jeep sold 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best selling brand in the U.S. for the duration of the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to promote Jeep-branded automobiles, and if Jeep had been spun off into a separate company, it is estimated to be well worth between $22 and $33.5 billion—slightly a lot more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been utilised as U.S. Army slang for new recruits or automobiles, but the World War II “jeep” that went into production in 1941 specifically tied the identify to this light military 4×4, arguably creating them the oldest 4-wheel drive mass-production automobiles now recognized as SUVs. The Jeep became the primary light four-wheel-drive vehicle of the United States Army and the Allies for the duration of World War II, as nicely as the postwar time period. The phrase became frequent worldwide in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly practical jeep became the ubiquitous World War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles such as the Humvee, and inspired the creation of civilian analogs such as the authentic Series I Land Rover. Numerous Jeep variants serving similar military and civilian roles have considering that been created in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched production of the first CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, stays in production considering that 1986. With its reliable axles and open leading, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) appreciated extraordinary 3-decade production runs of a single physique generation.
In lowercase, the phrase “jeep” continues to be utilised as a generic phrase for automobiles inspired by the Jeep that are appropriate for use on rough terrain.