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Regardless of who is being marketed to, many factors, like the perspective the marketers will use. These market place orientations figure out how marketers will strategy the planning stage of advertising. This prospects into the advertising mix, which outlines the specifics of the product and how it will be offered. This can in flip, be affected by the environment surrounding the product , the outcomes of advertising analysis and market place analysis, and the qualities of the product’s target market place.

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After these factors are established, marketers must then determine what approaches will be used to market place the product. This choice is based mostly on the factors analyzed in the planning stage as properly as where the product is in the product life cycle.