Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

By way of all of the very last year’s lockdowns, location closures and other social distancing measures that governments have enacted and individuals have adopted to sluggish the spread of COVID-19, buying — and specifically e-commerce — has remained a constant and vastly critical services. It is not just something that we experienced to do it’s been an important lifeline for numerous of us at a time when so small else has felt regular. Right now, one of the startups that noticed a huge elevate in its provider as a result of that development is saying a key fundraise to gas its growth.


Wallapop, a virtual market based mostly out of Barcelona, Spain that lets folks resell their utilised objects, or sell products like crafts that they make by themselves, has elevated €157 million ($191 million at recent rates), money that it will use to continue expanding the infrastructure that underpins its provider, so that it can broaden the quantity of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a considerable bounce on the $570 million pricetag resources near to the company gave us in 2016.

The funding is becoming led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Insight Partners, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also taking part.

The organization at present has 15 million customers — about half of Spain’s net population, CEO Rob Cassedy pointed out to us in an interview previously right now — and it has taken care of a good No. 4 rating amid Spain’s buying apps, in accordance to figures from Application Annie.

The startup has also just lately been developing out shipping and delivery providers, named Envios, to support men and women get the items they are offering to buyers, which has expanded the assortment from nearby income to individuals that can be made across the place. About twenty% of goods go through Envios now, Cassedy said, and the strategy is to proceed doubling down on that and relevant providers.

Naver itself is a robust participant in e-commerce and apps — it is the firm powering Asian messaging huge Line, amongst other electronic properties — and so this is in element a strategic investment decision. Wallapop will be leaning on Naver and its technological innovation in its very own R&D, and on Naver’s facet it will give the organization a foothold in the European market at a time when it has been sharpening its strategy in e-commerce.

The funding is an exciting change for a business that has noticed some notable suits and commences.

Launched in 2013 in Spain, it rapidly shot to the top of the charts in a industry that has traditionally been gradual to embrace e-commerce more than far more traditional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a even bigger approach to crack the U.S. market place with more money in tow.

But by 2018, that prepare was shelved, with Wallapop quietly selling its stake in the LetGo venture for $189 million. (LetGo raised $500 million much more on its possess all around that time, but its fate was not to stay unbiased: it was eventually acquired by however one more competitor in the digital classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two years focused mainly on growing in Spain relatively than working soon after enterprise even more afield, and rather of developing the selection of goods that it may market on its platform — it does not sell food, nor work with stores in an Amazon-style market play, nor does it have plans to do everything like go into video clip or promoting other sorts of electronic solutions — it has honed in particularly on trying to boost the knowledge that it does offer to users.

“I invested 12 years at eBay and saw the transition it created to new items from used products,” mentioned Cassedy. “Let’s just say it was not the direction I believed we must consider for Wallapop. We are laser-targeted on distinctive merchandise, with the extensive majority of that secondhand with some artisan merchandise. It is quite various from big box.”

It may indicate that the company has not ballooned and boomed in the way that so a lot of startups may well, especially individuals fueled by hundreds of tens of millions in expense and buzz — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a regular existence in the market, 1 possibly developed on a far more strong identification.

Wallapop’s expansion in the past 12 months is the consequence of some certain tendencies in the marketplace that have been in part fueled by the COVID-19 pandemic. learn more of them have helped develop up a profile for the organization as a sort of upscale, virtual auto boot sale or flea marketplace.

Folks spending a lot more time in their houses have been concentrated on clearing out place and receiving rid of issues. Other folks are eager to acquire new products now that they are spending a lot more time at property, but want to devote significantly less on them, perhaps due to the fact they are experiencing work or other economic uncertainty. But other individuals have discovered on their own out of perform, or acquiring considerably less operate, and are turning to turning into entrepreneurs and generating their personal goods to market in a much more grassroots way.

In all of these instances, there has been a drive for a lot more sustainability, with individuals putting significantly less squander into the world by recycling and upcycling items alternatively.

At the same time, Fb has not genuinely manufactured massive inroads in the nation with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy mentioned.

All of these have had a enormous affect on Wallapop’s business, but it wasn’t often this way. Cassedy mentioned that the very first lockdown in Spain observed company plummet, as people confronted significant constraints on their movements, unable to leave their homes other than for the most essential duties like buying food or obtaining themselves to the healthcare facility.

“It was a roller coaster for us,” he said.

“We entered the 12 months with outstanding momentum, extremely sturdy.” But he mentioned that the drop began in March, when “not only did it become not alright to leave the residence and trade locally but the submit place of work stopped offering parcels. Our enterprise went off a cliff in March and April.”

Then when the restrictions ended up lifted in May, issues started out to bounce again a lot more than ever prior to, nearly right away, he explained.

“The economic uncertainty caused individuals to seek out out far more benefit, far better deals, shelling out significantly less income, and yes they ended up clearing out closets,” he stated. “We noticed numbers bounce back again 40-fifty% expansion calendar year-on-yr in June.”

The large concern was whether that expansion was a blip or there to say. He said it has continued into 2021 so far. “It’s a validation of what we see as long-time period trends driving the organization.”

Naver has produced a big enterprise out of trying to keep sturdy regional concentrate in its products up to now, so in a way you could see it keep on that even though still developing, by investing in yet another robust regional participant. Though it seems Wallapop has a website in the U.K., it’s not some thing that it has pushed much as a company.

“The global demand for C2C and resale platforms is expanding with renewed motivation in sustainable usage, specially by young millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of mindful intake and are enthused to assistance their progress with our technology and create international synergies.”

I’ll also include that it is heartening, as a buyer, to see priorities like sustainability becoming given consideration, way too. Hopefully it’s not just lip service but a authentic recognition that this is one thing that must be inspired and backed.

“Our economies are switching toward a more sustainable advancement design after investing in Vestiaire Collective previous calendar year, wallapop is Korelya’s 2nd investment decision in the circular financial system, even though COVID-19 is only strengthening that craze. It is Korelya’s mission to again tomorrow’s European tech champions and we believe that Naver has a verified tech and item edge that will assist the firm fortify its leading place in Europe,” added Fleur Pellerin, CEO of Korelya Capital.